David Farr


Executive Vice President, Sales & Marketing

Ironwood’s sales and marketing is lead and managed by David where he’s directly responsible for the revenue growth and increasing market share of the company. He provides strategic planning, organizational development, sales management, and new business prospect engagement as well as branding, building marketplace awareness and strengthening customer loyalty.

Growing Ironwood’s sales and marketing organization is vital to the company’s success, and David enjoys building solid relationships throughout Ironwood by helping others to succeed. He’s a proven problem-solver who thinks beyond conventional wisdom and integrates the distinct and interrelated disciplines of sales and marketing. 

David has a diverse background where he’s worked in both B2B and B2C environments by working with start-ups to Fortune 500 companies. David successfully co-founded two marketing communications firms. He’s also served in executive level sales and marketing positions in early and late stage companies and successfully lead the turn-around of two entities. 

David and his family enjoy travel, hiking, and sports where he’s coached youth sports for nearly 20 years. He’s a native Mississippian and holds a BBA from Mississippi State University in both Banking & Finance and Economics. 

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